Mission Statement

1. OUR SCOPE OF BUSINESS

a) Division High Performance Metals

  • We represent world leading brands and services such as Böhler, Uddeholm, Villares and Buderus in our market and focus on these brands.
  • We provide solutions to toolmakers, tool users and end users for economical production from raw material to finished products
  • We promote and support a “one stop shop” philosophy for our clients, providing best overall economy. This includes supply of high quality steels and reliable machining-, Heat Treatment– and Plasma Nitriding Services.
  • We strive to increase our market share also outside the tooling industry as a supplier for special steels,stainless steels, strip steels and special forgings and heavy plates.

b) Division Welding Consumables

  • We have 35 years of welding competency to support our customers with excellent, reliable & valued know how.
  • We represent world leading brands such as Bohler, UTP/Soudokay and Avesta in our market and focus on these brands.
  • We focus our efforts on the medium to high alloyed welding consumables market.
  • We provide continuously reliable service to our customers through availability of stock, speedy responses and deliveries and supply of quality products.

2. ORGANISATION

  • We promote a decentralized, flat and customer-friendly organizational structure of operating branches with profit responsibility.
  • Divisional managers and brand managers carry the responsibility for product-, service- and business sector development.

3. BUSINESS ETHICS

  • We will conduct our business with the highest of integrity, honour of commitments and fulfil our obligations.
  • We do what we say, we are accountable for all our business partners and stake holders and we do not let customers down.

4. CUSTOMERS

  • Our customers are always the centre of our attention. Without them we would not exist.
  • Our goal is continual improvement relation to all quality aspects.

5. EMPLOYEES

  • Our employees are the key to our success and we will create an environment that promotes teamwork and where employees are trained, developed and motivated to fulfill customer satisfaction.
  • We will encourage our employees and give them opportunities to participate in the decision making process and hare responsibility in accomplishing our mission.

6. QUALITY

  • We strictly adhere to the high quality product and services concept in line with international quality standards.

7. BROAD BASED BLACK ECONOMIC EMPOWERMENT

  • We will adhere to the code of practice applicable to our industry within our limitations due to foreign ownership and the regulations of our owner.